CPA Advertising - An Introduction:
With Google recently beta-testing CPA advertising to compliment it's popular CPC (Cost-Per-Click) contextual ads, there has been much buzz within the webmaster community about CPA advertising. This article will serve as a short introduction to that topic.
What is CPA Advertising?
CPA stands for Cost-Per-Action. In this model of advertising, an action such as a sale or sign-up is required for a website publisher to get paid. A CPA ad may be a banner or text-link, the "action" required varies and may be anything from an actual sale to a "lead" such as signing up for a newsletter, free-trial, downloading software, etc.
Will CPA work for my Website?
As in any form of advertising of online advertising, success depends on many factors. You will need to choose CPA offers that best suit your website visitor's interests. For more information and tips on getting the most out of CPA ads, I recommend CPA Affiliates - a website with plenty of info to get you started.
How do I get Started with CPA Advertising?
You will need to apply to one or several CPA Networks to be able to display and profit from having these advertisements on your website. A CPA Ad Network serves as a bridge between many advertisers and website owners. Joining a CPA Network will give you access to many different products and services so that you can find suitable advertisements for your website's audience.
I recommend having a look at CPA Affiliates Top 5 CPA Networks for a solid review of the leading networks.